Its kind of strange staying on as everyone else heads back to Blighty, however the weather has come up trumps just in time for the music to roll into town, and the changing of the tribes is very evident, skinny jeans replacing Google glass.
This is my final blog for the IPA, so I’d really like to thank them for giving me the opportunity to contribute, its been good to have an excuse to escape the madness for an hour or so each day to pull my thoughts together to write these, and also for organising the nightly get-together at the loft bar, giving us Londoners a convenient base to meet and discuss the days events, as well as planning the evening ahead.
My final day of interactive started with Funny or Die’s ‘how to win the internet in 60 minutes’. Alas they didn’t share the secret of how to create good, shareable content, they just played their videos for 60 minutes. Bit of a shame as I think what they are doing is brilliant, but they failed to even scratch the surface.
Biz Stone is an interesting guy, founding Twitter and now jelly.co, the app that helps crowdsourse answers to any question. I also liked his analogy of Twitter, and how its shaped modern society - creating something that allows humans to coordinate in real time, like a flock of birds dispersing and re-forming.
The closing remarks by sci-fi writer Bruce Sterling highlighted some of the people he’d wished could have attended SXSW but were not able to make it, including the French polotician Nathalie Kosciusko-Morizet or ‘NKM’ who is currently running to be the mayor of Paris. He seemed to be totally in awe of her, so much so it all got a little creepy!
I’m annoyed I didn’t see the final keynote, Chelsea Clinton, but understand it was a fascinating insight into the other side of the internet security and privacy debate which was emerging theme over the 5 days.
One last hurrah with the remaining Brit Mob at Stubbs for the closing party, featuring def jam records, more than one too many frozen margeritas on 6th, nicely rounded up an epic week of learning, laughing and late nights.
Thank you Interactive, and hello music…
Liz Pavitt, Across the Pond. Social video evangelist, social butterfly. @lillyponder